2025 Year in Review: What really concerned our customers this year – and how we supported them at TwinCap First

2025 was not an easy year. Many companies faced the same questions: How can we remain productive when technology is developing faster than our organization? How can we use AI sensibly without overburdening our processes? And how can we keep costs under control when prices are rising everywhere? We heard these questions every day from our customers – from small SMEs to international corporations. That’s why, in TwinCap First’s 2025 year in review, we’re not looking at our own successes. We’re looking at our customers’ challenges and how we worked together to find solutions that work. Simple, scalable, and reliable.

1. AI and digitalization were supposed to make many things easier – but often didn’t

2025 was the year AI finally arrived in the corporate world. But instead of making everything easier, it became more complex for many organizations. New tools emerged almost daily. And often, poor processes were simply delegated to AI – with the result that errors were only reproduced more quickly.

This is exactly where we were able to help. Our customer meetings often began with the sentence: “We want to use AI, but we don’t know where to start.” Our approach is clear: First understand the processes. Then simplify them. Then digitize them. And only then decide whether AI brings real added value.

Many customers realized that what they needed above all was a stable, modern working environment. Without chaos. Without a proliferation of tools. And without hours of support loops. This is where our modern Microsoft 365-based solutions came into play – combined with consulting that remains pragmatic. AI can provide support. But it cannot replace clean processes.

2. Modern work only works when real people are available

Many providers today rely on purely automated support processes. This saves money – but not necessarily nerves. We all know the situation: we have a problem, submit a support ticket, and receive an unhelpful response from a chatbot. The problem remains, and the frustration is great. This year, a particularly large number of customers have told us how much they appreciate fast, reliable support from real people. That is precisely our strength.

Our solutions such as Easy Calling, Easy Directory, Contact Sync, Cloud Printing, and Microsoft Teams Telephony support the modern workplace. But the real relief comes from our support. We are available. We think along with you. We clarify things that a bot doesn’t understand. And we solve problems reliably, whether it’s Teams telephony, printing environments, or backup issues.

Especially at a time when many companies are cutting back on resources, this human support is a real added value for our customers.

3. Rising prices were a constant topic – we responded to this

The economic situation put many companies under pressure in 2025. Energy prices, wages, services – everything became more expensive. No area was exempt from this. Many customers told us: “We need to modernize, but we also need to save money.”

That’s why we have consistently focused our offering on providing affordable and scalable solutions. Our products work for SMEs as well as large companies. Our customers can start small and grow as their needs increase. This applies to Teams telephony as well as cloud printing and our backup service with Veeam.

We have also optimized our processes so that we can offer our support even more efficiently and cost-effectively – without compromising on quality. Especially in economically difficult times, this fair pricing was an important factor for many customers.

4. The general economic situation demanded stability – no experiments

In this uncertain phase, many companies wanted one thing above all else: stability. They wanted solutions that work. Technologies that weren’t reinvented every month. And partners who didn’t disappear as soon as a project was completed.

Our response? A focus on proven technologies, clear standards, and a stable infrastructure. Microsoft Teams, Entra ID, Printix, Veeam – all platforms that have proven themselves over the long term. At the same time, we have continuously developed our own add-ons to ensure that they also meet future requirements.

In several projects, we have been able to show that modernization does not have to be radical. Small steps often have a big impact. One example: a customer in the energy sector was able to simplify its operations and massively reduce support costs by introducing Cloud Printing. Another customer improved the accessibility of its team and noticeably shortened response times with Easy Console.

5. A look ahead to 2026: Clarity instead of hype

For us, one thing is certain: 2026 will continue to be shaped by AI, modern work, and cost pressure. But we remain true to our approach – we don’t rely on hype, but on clear solutions. We combine modern technology with genuine support. And we help companies design processes in such a way that digitalization really takes the pressure off.

We would like to thank all our customers for their trust this year. In 2026, we will continue on the same path -pragmatic, collaborative, and with the goal of making everyday work easier.

Would you also like clear solutions for your company? Make an appointment and start the new year well equipped.